Interactive concept · All plots are demo · No sales active
Your brand here

About us

Inspired by
a legend.

Every September, a famous festival in Munich turns an open field into a city of tents. Space there is legendary. And limited.

  • Beer tent
  • Path
  • Landmark
Map · The original layout, from OpenStreetMap
Drawn from OpenStreetMap data, © OpenStreetMap contributors (ODbL). Simplified and without names. Only mapped tents are shown; rides and stalls are missing from the source.

01 / The rules of the field

Scarcity
is the whole game.

  1. Rule 01

    The race for a table.

    The doors open and people run. A free seat at a table in a tent is a small victory, and everyone knows it.

  2. Rule 02

    Every host wants in.

    Innkeepers line up to serve on the grounds. Few get a spot, because the field doesn’t grow.

  3. Rule 03

    The map doesn’t scroll.

    Same ground every year. No extra floors, no endless feed. That is exactly what makes a spot worth something.

02 / Our idea

We brought
the rules online.

The internet has endless space, so nothing online feels scarce. WTFair borrows the rules of the festival ground: one fixed map, a fixed number of plots, exactly one brand per plot. Once the map is set, it doesn’t grow.

See the demo plots

WTFair is an independent concept. It is not affiliated with any festival, organizer, brewery or tent, nor with the City of Munich. The map is our own simplified drawing, not an official site plan.